so much greatness here:

What’s coded intelligence?

If you make something, it’s an artifact. It’s something that somebody or some corporate entity has caused to come into being. A great many human beings have thought about each of the artifacts that surround us. Different degrees of intelligence and attention have been brought to bear on anything … I’m looking at a tall Starbucks cup right now. The amount of thought that went into getting that Starbucks cup to look exactly the way it is, as it sits on the bedside table next to me, it’s an enormous amount of information. You could write a book, a thick book, about how that cup got to be there. I’ve always been, for whatever reason, very conscious of the world of things. In a way, the Internet of things, as the current expression goes.


If you’re a terrorist (or a national hero, depending on who’s looking at you), there are relatively few of you and relatively a lot of the big guys you’re up against. Terrorism is about branding because a brand is most of what you have as a terrorist. Terrorists have virtually no resources. I don’t even like using the word terrorism. It’s not an accurate descriptor of what’s going on.

From the first atrocity on, the little guy is building his brand. And that’s why somebody phones in after every bomb and says, “It was us, the Situationist Liberation Army. We blew up that mall.” That’s branding. By the same token, you get these other, surreal moments where they call up and say, “We didn’t do that one.” That’s branding. That’s all it is. A terrorist without a brand is like a fish without a bicycle. It’s just not going anywhere.

No one in Zero History seems to be from anywhere, and indeed could be in London or Paris or New York and it didn’t really matter — just that they were in urban areas. Are we losing the concept of home and the notion of being from a specific place?

I’m happiest with people who’ve gotten furthest from traditional ideas of nationalism. I’m happiest in wildly multicultural post-national environments, which most large world cities now are. I’m writing about places I like.

So if someone is born now into this global world, do you think they even have a native culture?

If you’re born now, your native culture is global, to an increasing extent.

Technology trumps politics. Technology trumps religion.

You’ve taken to Twitter [GreatDismal].

The people I’m following work for me as a sort of conglomerate aggregator of novelty.
Really, the Twitter I’m always raving about is my Twitter.

buy zero history.

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